Destination: The place to which a traveler is
going; or any city, area, region or country that is
marketed as a single entity to tourists.
DMO (Destination Marketing Organization): A company
or other entity involved in the business of increasing
tourism to a destination or improving its public image.
DMC (Destination Management Company): A local
company that handles arrangements for tours, meetings,
transportation, etc. for groups originating elsewhere.
Escort: A person, usually employed by a tour
operator, who accompanies a tour from departure to return
as guide or trouble-shooter, or a person who performs such
functions only at the destination. The terms host-
escort or host are often used, and are
preferred, to describe this service.
Escorted Service: A prearranged travel program,
usually for a group, with escort service. Fully escorted
tours may also use local guide services.
Familiarization Trip: A complimentary or reduced-
rate travel program for travel agents, airline or rail
employees or other travel buyers, designed to acquaint
participants with specific destinations or suppliers and to
stimulate the sale of travel. Familiarization tours, also
called fam tours, are sometimes offered to
journalists as research trips for the purpose of
cultivating media coverage of specific travel products.
Ground Operator: A company that provides local
travel services, including transportation or guide services.
Hotel Package: A package offered by a hotel,
sometimes consisting of no more than a room and breakfast;
sometimes, especially at resort hotels, consisting of
(ground) transportation, rooms, meals, sports facilities
and other components.
Incentive Tour: A trip offered as a prize, usually
by a company to stimulate employee sales or productivity.
Itinerary: Travel schedule provided by a travel
agent for his/her customer. A proposed or preliminary
itinerary may be rather vague or specific. A final
itinerary however provides all details (flight numbers,
departure times, reservation confirmation numbers) and
describes planned activities.
Packager: Anyone organizing a tour including
prepaid transportation and travel services, usually to more
than one destination.
Package Tour: A saleable travel product offering an
inclusive price with several travel elements that would
otherwise be purchased separately. Usually has a
predetermined price, length of time and features but can
also offer options for separate purchase.
Rack Rate: The official cost posted by a hotel,
attraction or rental car, but not used by tour operators.
Receptive Operator: A tour operator or travel agent
specializing in services for incoming visitors, such as
meeting them at the airport and facilitating their transfer
to lodging facilities.
Supplier: The actual producer of a unit of travel
merchandise, such as a carrier, hotel or sightseeing
Tour: Any prearranged (but not necessarily prepaid)
journey to one or more places and back to the point of
Tourism: The business of providing and marketing
services and facilities for pleasure travelers. Thus, the
concept or tourism is of direct concern to governments,
carriers, and the lodging, restaurant and entertainment
industries and of indirect concern to virtually every
industry and business in the world.
Tour Operator: A company that creates and/or
markets inclusive tours and/or performs tour services.
Travel Agent: The individual who sells travel
services, issues tickets and provides other travel services
to the travelers at the retail level.