The mission of the National Tourism Foundation is to
benefit society through the support of education and
research contributing to the values of travel and the
preservation of tourism resources.
We believe that:
I. The values of travel and tourism include personal
enrichment, community development, heritage and natural
preservation and cultural understanding.
II. Qualified, educated, and career-oriented
professionals are vital to the furtherance of the values
of travel and tourism.
III. The use of quality research and resource information
is vital to the furtherance of the values of travel and
IV. Development and philanthropic activities are
essential to the achievement of the mission of the
National Tourism Foundation.
V. Trustworthiness and fiscal responsibility are central
to the activities of the National Tourism Foundation.